Why Nelly Furtado Disappeared

May 2024 ยท 2 minute read

During the Loose era, Nelly Furtado proved that she was a versatile force to be reckoned with. The entire album was a hodgepodge of eclectic sounds that somehow cohesively created a musical masterpiece. From "Afraid," which detailed the singer's fear of what others thought of her, to "No Hay Igual," where she showcased her multilingual prowess, Loose was a huge success. 

Furtado followed that up with the release of her Spanish-only album, Mi Plan, in 2009, but that project only sold 13,000 copies in its first week, according to Reuters. In 2012, she released The Spirit Indestructible, which sold only 6,000 copies in the United States in its first week and climbed to only No. 79 on the charts. After a five-year break, she reemerged in 2017 with her folk-inspired album The Ride, but it puttered out with only 1,814 copies sold during its first week, according to Chart Data. Compared to Loose, it was clear that her follow-up albums were not connecting with audiences.

Despite her abysmal sales, the singer wasn't too concerned about her music's dwindling popularity. "I've had different scenes and I've dabbled in a lot of markets so I see the music world as very global and I'm always looking for new avenues and opportunities, so one chart or anything doesn't necessarily [mean anything,]" she told The Huffington Post.

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