What We Know About Bethenny Frankel's Newest Business Venture

March 2024 · 2 minute read

Bethenny Frankel's Skinnygirl brand is not just about cocktails and wine, but food as well. The 50-year-old shared on Instagram on June 18 that she is launching Skinnygirl pizza with the aim of making the popular Italian dish healthier. "I LOVE a delicious thin and crispy pizza — which is why I'm so excited to be launching Skinnygirl Pizza worldwide!" Frankel wrote in an Instagram post, alongside photos of her eating her product. "We shouldn't have to sacrifice flavor to eat healthier. My gluten-free pizza has a cauliflower-based crust, savory sauce, and is topped with gourmet ingredients for a quick, better for you, tasty meal."

Frankel added that pizza lovers without any dietary restrictions will also "love these pizzas." This pizza launch comes after Frankel announced her new wine collection at the beginning of the month. The Daily Mail notes that the Skinnygirl brand continues to expand, having cookware, eyewear, and chocolates under its umbrella. 

With her new pizza launch, Frankel is even closer to the goal she's set with Skinnygirl. As she told Marie Claire in April, "The goal, like my brand Skinnygirl...[is that] people know the brand and they don't know me." She adds, "That's what I want, because you want that to live without you. You don't want to have to be there."

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